a perceptual measure of mobile advertising using fuzzy linguistic preference relation

A perceptual measure of mobile advertising using fuzzy linguistic preference relation

The purpose of this study has been concretized in terms of impact of mobileadvertising on the purchase decision of the consumer and aimed to answer toresearch questions: which is the underlying structure of criteria in mobileadvertising? And which criteria are important for consumers in evaluatingmobile advertising? A sample of consumers in Taiwan was surveyed and usingfuzzy judgment to determi...

An Improved Consistent Fuzzy Linguistic Preference Relation for Selection Problems

Abstract: In this paper we improvise the work of Wang & Chen (2006) that used fuzzy numbers in the computation of consistent fuzzy preference relation (CFPR). Using the Herrera-Viedma et al. (2004) approach, we incorporate the centroid-index formula in constructing the evaluation matrices with fuzzy number elements. This will transform the fuzzy numbers into crisp values. The number of pair-wis...

Customer loyalty program based on quality function deployment with fuzzy linguistic preference relation

The competition among shopping malls is getting increasingly more intense.In order to enhance corporate competitiveness and profitability, how toretain key loyal customers has become an important issue for the managers ofshopping malls. Customer loyalty programs are a universal practice. Thisstudy proposes an analytical model for developing the strategic management...

A New Method on Decision-Making Using Fuzzy Linguistic Assessment Variables and Fuzzy Preference Relations

In decision-making problems, decision-makers using fuzzy preference relations express their opinions. The values of fuzzy preference relations have been crisp in recent seminar papers. To allow decision makers to give vague or imprecise responses when they are in the process of comparing two alternatives, this paper proposes a new method using fuzzy linguistic assessment variables instead of cr...

Selecting appropriate ERP software using integrated fuzzy linguistic preference relations - fuzzy TOPSIS method

Due to the high uncertainty of business environment, the complexity and diversity of enterprise resource planning (ERP) projects and conflicting assessment criteria, appropriate ERP software selection can be viewed as a multi-criteria decisionmaking (MCDM) problem. Among the MCDM methods, extent analysis method (EAM) has been employed in many applications due to its computational simplicity. Ho...

Revision of a fuzzy distance measure